Digital marketing and web development firm, DGmark Agency has joined hands with one of India’s most leading pharmaceutical and cosmetic raw material manufacturers, Caltron Clays & Chemicals Pvt Ltd, to transform their entire digital presence. This strategic alliance will comprise redesigning the website of Caltron Clays, an aggressive search engine optimization strategy, and SMM campaigns to increase its online reach and customer engagement.
Caltron Clays: Setting a Benchmark of Quality Minerals and Chemicals
In the last few decades, Caltron Clays & Chemicals Pvt Ltd has been a platinum leading mineral, oxide, and chemicals company. ISO 9001 certification and rating by CRISIL are a hallmark of the company’s commitment to quality. It deals with large-scale export and processing of high-grade minerals. It is also an Export House with a great deal of reputation for innovation and quality. Caltron Clays is the global provider of pharmaceutical-grade calcium carbonate, talc, and zinc oxide to many of the world’s top pharmaceutical and cosmetic brands. Even the most dominant player in a global market, however, can’t remain locked in the past in a lightning-fast digital age. That’s why they need DGmark Agency.
A Strategic Digital Makeover
Under the guidance of DGmark Agency Founder, Mr. Chandan Thakur, and Director, Mrs. Faiza Khan, Caltron Clays has embarked on a new chapter in its digital journey by entrusting DGmark Agency to redesign its website so that it features a modern, responsive interface that not only speaks volumes about the excellent product line of Caltron Clays but also constitutes comprehensive improvements in user experience or UX so that global customers can easily access and navigate the website for maximum ease.
“We are excited to be partnered with Caltron Clays and to be a part of their digital journey. Our endeavour is to make them the top player not only in product category but also in the digital space,” stated Mr. Chandan Thakur, Founder of DGmark Agency.
SEO and SMM: The Winning Formula
Besides developing the website, DGmark Agency also assisted in spearheading a robust SEO campaign directed towards an industrial vocabulary search term ranking. This will improve organic visibility on the respective search engines, and attract the highly sought traffic and leads. With search terms ranging from pharmaceutical raw material, cosmetic chemicals to mineral suppliers, DGmark Agency has ensured Caltron Clays has been ranked on the first page of Google and other serious search engines.
We have managed to attain exceptional keyword rankings for Caltron Clays within the shortest period of time, which has enabled them to gain more organic traffic from their target audience,” said Mrs. Faiza Khan, Director, DGmark Agency.
Seo results are already coming in, with the website experiencing a tremendous increase in traffic inquiries and new business opportunities within just a few weeks of initiating the campaign.
Social Media Marketing: Expanding Reach
The second pillar, in fact, that is connected with the strategy of DGmark Agency is Social Media Marketing (SMM). They are strategically developing Caltron Clays’ presence on LinkedIn and Facebook to engage with audiences: specifically B2B. Industry-relevant posts, client testimonials, and insights into the raw materials industry are all part of the agency’s content strategy, detailed to establish credibility and develop more intimate relationships between existing or potential clients.
“Social media has become an indispensable tool for manufacturers and suppliers to establish trust as well as to demonstrate their expertise said Mrs. Khan. Through creating meaningful engagement on these platforms, we are enabling Caltron Clays to connect more directly with the target audience.”
The DGmark Agency Advantage
Such a holistic approach in digital marketing has differentiated DGmark Agency, Andheri from others and not to forget making websites beautiful and user-friendly as well as getting top rankings in search and establishing a good platform for social media. This testament is another example of the prowess by the DGmark Agency in delivering measurable results through the partnership with Caltron Clays.
DGmark Agency is a full-service digital marketing agency that has been instrumental in achieving the growth objectives of many firms, from small startups to large corporations. It employs seasoned professionals with proven expertise in SEO, PPC advertising, social media management, content creation, and web development.
A Long-Term Vision
Both DGmark Agency and Caltron Clays believe that this collaboration is a long-term relationship holding visions for continuous innovation and leading the industry even further ahead in their respective fields. The result of this work under SEO and SMM has just begun. More projects such as e-commerce integration and advanced analytics for better customer behaviour will be undertaken.
Conclusion
This is the perfect moment for both companies. For Caltron Clays, it is another step in its evolution through digital media within a competitive industry. It would mean yet another possible success story for DGmark Agency in driving organic growth and online success for their clients.
“At DGmark Agency, our goal is to utilize the power of digital marketing for growth by businesses. Our collaboration with Caltron Clays is another embodiment of that mission—something much bigger, powerful, and lasting for years to come.” This is what Mr. Thakur succinctly put it in his words.
For more information about the business and activities of DGmark Agency, visit dgmarkagency.com
Without doubt, this partnership between DGmark Agency and Caltron Clays is a very successful integration of digital marketing activities that satisfies the efficient fulfilment of business goals for real growth and sustainable prevalence within the modern world.