In just over a year since its founding, Notion Graffiti has become one of South India’s most closely watched digital marketing firms. Its rapid ascent offers a compelling case study in strategic growth, creative execution, and leadership clarity.
CHENNAI, INDIA – At a time when businesses are recalibrating their digital strategies in response to post-pandemic market shifts, one agency from Chennai is not only growing—it’s setting benchmarks.
Founded in 2024 by Amjad Moulana, a seasoned marketing professional with over a decade of industry experience, Notion Graffiti has quickly earned its reputation as a creative digital marketing agency in Chennai delivering measurable performance.
In less than 18 months, the agency has onboarded 25+ clients, produced over 750 video campaigns, and generated more than 20,000 qualified leads across various sectors including D2C retail, edtech, wellness, and finance.
A Firm Rooted in Strategy
Notion Graffiti operates at the intersection of creativity and analytics—a positioning that distinguishes it in a crowded and often gimmick-driven industry. From SEO to paid ads, and from video production to website development, the agency’s approach is consistent: deliver campaigns that convert, not just campaigns that look good.
“Digital growth today demands more than visibility—it requires conversion precision,” says Amjad Moulana, Founder and CEO. “Our core promise to clients is clarity, creativity, and commercial return.”
The company has developed an internal “ROAS-first” framework, where every deliverable is tracked against metrics such as return on ad spend (ROAS), cost per lead (CPL), customer lifetime value (CLV), and customer acquisition cost (CAC).
This operational clarity has enabled the firm to consistently deliver above-market performance benchmarks.
Expansion with Purpose
While many agencies expand by scaling sales operations, Notion Graffiti has taken a measured approach. In 2025, the firm expanded its service capabilities to include:
- AI-enhanced campaign testing tools
- Full-funnel behavioral segmentation strategies
- Multilingual content production to tap into India’s regional markets
These expansions have supported the firm’s mission to provide data-driven branding—an area that remains underserved in India’s rapidly growing digital sector.
“We don’t believe in templated solutions. Each client engagement is treated like a new case study,” says Amjad.
Talent-First, Chennai-Led
Based in Chennai, Notion Graffiti taps into the city’s growing pool of creative and technical talent. While many competitors outsource design and production to freelancers, this firm maintains a hybrid internal team model, with full-time creatives and performance analysts collaborating in real time.
The model has helped the agency maintain rapid turnaround cycles while keeping operational control centralized.
“Chennai is our strength,” says Amjad. “It gives us access to cost-effective talent without compromising quality. We are building from here, for the world.”
The Client Impact
Case studies from Notion Graffiti’s client portfolio reveal a consistent ability to scale both startups and legacy brands. One of its high-profile engagements involved a South India-based wellness brand seeking nationwide visibility. Within three months, Notion Graffiti:
- Increased organic engagement by 240%
- Achieved a 5.2x ROAS through targeted Facebook and Google ad funnels
- Supported international expansion into the UAE through SEO and YouTube campaigns
Other notable successes include a D2C skincare company that scaled from 200 orders/month to 2,500/month, and a regional edtech startup that doubled its user base in one quarter.
A Leadership Mindset
A large part of the company’s growth trajectory can be traced to Amjad’s leadership philosophy—a blend of clarity, cultural understanding, and strategic foresight.
“I’ve worked with agencies that had great creatives but poor communication, and others that were analytical but lacked soul. With Notion Graffiti, I wanted to bridge that gap and build a culture of accountability,” he says.
He adds that ongoing founder involvement in strategy sessions and key client presentations has helped the firm maintain its high-touch service model, even as it scales.
Future Plans
Looking ahead, Notion Graffiti has laid out a roadmap focused on three verticals:
- Platform Expansion: Collaborations with marketing automation platforms and CRM tools to deliver integrated performance dashboards.
- Regional Growth: Opening service nodes in Coimbatore and Hyderabad to cater to South India’s booming MSME and startup ecosystems.
- Upskilling Initiatives: Launching internal training programs for digital talent, particularly in Tamil Nadu, to address the growing demand for performance marketers.
Industry Positioning
With India’s digital advertising market projected to reach INR 537 billion by 2025, the need for strategic, ROI-focused agencies is growing. Notion Graffiti’s value proposition—data-anchored creativity with a regional lens—is gaining traction among clients looking for sustainable growth.
Industry experts note that the agency is well-positioned to enter enterprise segments while still being agile enough to serve startups and SMEs.
Conclusion
In an industry where buzzwords often overshadow results, Notion Graffiti stands out for its consistency, clarity, and commitment to client outcomes. Its rise from a local Chennai team to a growth partner for regional and international brands speaks to the potential of grounded, data-literate leadership.
As the agency moves forward with its 2025 plans, one thing is clear: Notion Graffiti is not just a creative firm—it’s a catalyst for digital business growth.